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passionate experts who are next level good

PEOPLE POWER

FOUNDER & STRATEGIST

Susan Richardson

CREATIVE DIRECTOR

Cam Roberts

DIGITAL MARKETING SPECIALIST

Michelle Berg

CONTENT / COMMUNICATIONS STRATEGIST

Louise Raffa

PROGRAMMER / DIGITAL MEDIA

Robert Postma

ART BUYER

Nancy Grant

SENIOR DESIGNER

Susan Turner

COPYWRITING + COMMUNICATIONS

Susie Dore

SOCIAL MEDIA GURU

Mirae Campbell

FOUNDER & STRATEGIST

Susan Richardson

A true passion for big picture envisioning and detail-oriented execution is what drives Susan. She combines her experience in marketing, project management and creative design to spear-head a cohesive and well-managed strategic process. She has worked with many international and boutique brands, as well as a range of companies in the corporate sector.

Susan launched Shift Strategy + Design in 2008 after many years in corporate sales and marketing on the ‘other side of the fence.’ Susan’s role as Strategist and Project Manager involves being aware of how tactics will affect client operations as well as the customer experience. She has a proven ability to transition goals and objectives into tangible results.

CREATIVE DIRECTOR

Cam Roberts

Cam is a conceptual thinker and a dedicated branding and design professional with experience in all aspects of the design world. He has been the driver of Shift’s creative process since 2008. He and his team formulate the innovative concepts that are the cornerstone of telling your brand’s story.

Cam has contributed in the planning and creative development of leading local and international brands. His continuous and passionate pursuit of excellence and efficiency in both his career and personal life is an invaluable asset to every project he works on.

DIGITAL MARKETING SPECIALIST

Michelle Berg

Michelle Berg is a results-oriented marketer focused on growth and strategic insights, emphasizing measurable development above all. She has over 19 years of experience in digital marketing and media buying, including 17 years as an Account Director at Major Tom working on such accounts as the Opus Hotel, Banff Lake Louise Tourism, Visa Signature Card Hotel through Kiwi Collections, and over six years experience working with the Pan Pacific brand in both Whistler and Vancouver. Michelle’s digital marketing expertise includes the Google Display Network – remarketing and prospecting, Google Adwords, branded and non-branded campaign management, Social Media Marketing, and SEO – on-page and meta tags SEO.

CONTENT / COMMUNICATIONS STRATEGIST

Louise Raffa

A content strategist and storyteller with over 20 years of business and non-profit experience, Louise’s strength is helping our clients find ways to inspire, connect and build relationships with their audiences.

Louise was Reconciliation Canada’s strategic counsel for marketing as well as a senior writer and video content producer for companies such as Hootsuite and Vision Critical.

As a member of the Shift team Louise has been instrumental in developing key messages and foundation language for the West Coast N.E.S.T. education tourism website and Tourism Tofino among other clients.

PROGRAMMER / DIGITAL MEDIA

Robert Postma

Robert’s experience includes extensive editing in both HD and 4K formats, motion design, post-production audio layback. He uses Final Cut Pro X edit system and Adobe After Effects for graphic compositing, tracking as well as colour correcting. He is also proficient with Adobe Suite, Cinema4D, and motion tracking and colour correcting packages.

Robert has collaborated on a wide range of projects with clients such as CTC, DestinationBC, Tourism Vancouver, Globe Foundation, BC Ministry of Health, APEGBC, Orca Creative and the Gibson Group.

ART BUYER

Nancy Grant

As an art buyer, Nancy Grant uses a combination of her interpretive eye and her knowledge of current photography and illustration trends to find imagery for commercial use. In a nutshell, Nancy helps Shift find the right artist for each campaign concept.

On a typical project Nancy will take on two roles; assisting the creative team to establishing imagery requirements for a particular campaign and sourcing the right artwork. She also takes on project management roles while negotiating prices, establishing rights and organizing production logistics.

SENIOR DESIGNER

Susan Turner

Susan has a wealth of experience from working in small boutique firms to managing studios and implementing new brands for multinational corporations. This experience, along with her creative drive, attention to detail and collaborative nature, ensures work of the highest quality that exceeds client expectations. Her conscientious approach has seen her work tabled at the UN and receive recognition from the Canadian Alcuin book society.

COPYWRITING + COMMUNICATIONS

Susie Dore

With a rare combination of marketing and copywriting expertise, Susie brings a strategic writing spin and distinctive style to every project. From hotels and resorts to real estate developments, Susie has helped shape stories for many Shift clients since 2008.

Susie approaches each writing project from a ‘customer experience’ perspective, understanding who your ideal customers are and what makes them tick. From there, she crafts engaging conversations through copy that speaks to them, telling your brand story.

SOCIAL MEDIA GURU

Mirae Campbell

We like to say that Mirae is a talented photographer sometimes, and a social media whiz the rest of the time! Her background in photography has meshed seamlessly with the rise of the digital era and particularly social media marketing as an essential tactic for brand storytelling.

She effortlessly balances the goals of our clients with an authentic voice and the real face of their brand. From West Coast NEST’s transformational edu-tourism messaging, to executing on point, results-driven contests for our hotel clients, and her work promoting outdoor retail culture, Mirae delivers the goods on social media for Shift.